Crayola LLC, formerly "Binney & Smith Company", is an American manufacturing company, specializing in art supplies. It is known for its brand Crayola and best known for its crayons. The company is based in Forks Township, Northampton County, Pennsylvania. Crayola has partnered with educators to bring creativity to the classroom. Crayola learned that creative teaching helps all students make their thinking and learning visible. creatED, Crayola’s new educational solution is for students, educators and families. Together, Crayola can transform school culture and climate to welcome and build engagement, collaboration and creativity.