Maxell, famously known for its consumer electronics like cassette tapes, VHS tapes, and headphones as well as OEM batteries, was established in the United States in October of 1969. The company started by setting up the dry battery and magnetic tape divisions of Nitto Electric Industrial Co., LTD and then commenced production of the first alkaline dry batteries in Japan in 1963. After introducing the cassette tapes in the Japanese market, Maxell Corporation of America was established in 1969.